Welcome to Trustyy, a pioneering application dedicated to fostering stronger family bonds and trust. This Privacy Policy outlines how we manage and utilize data provided to us in relation to your usage of our application, education and coaching services, and any associated websites that are linked to this policy (collectively referred to as our “services”).

At Trustyy, we deeply value the security and privacy of your information, recognizing its critical importance in our mission to strengthen the family and thus affect the mental and behavioral health of each member, including children and teens. Transparency in how we handle your information is a cornerstone of our values. We understand that an in-depth privacy document can be extensive, but we’ve endeavored to make it accessible and clear, using straightforward language and a logical structure for easier understanding. By accessing or using our Services, you agree to the practices and procedures described in this policy.


Trustyy’s Services are headquartered in Utah, United States, and adhere to the applicable privacy laws of the United States. If you are accessing our Services from outside the United States, you do so under your initiative and are responsible for compliance with local laws regarding privacy and data protection. We strive to protect the privacy of all our users globally, in accordance with this policy.

We encourage you to stay informed and vigilant about your privacy. If you believe that our Services have been used in a way that violates this policy or compromises your personal information, we urge you to report this to us immediately by emailing us at privacy@trustyy.com. Your proactive approach helps us maintain the integrity and security of our Services.

Defining Personal Information

In the context of our Privacy Policy, the term ‘Personal Information’ is used to denote any data that relates to an identifiable individual. This information can be direct identifiers like a person’s name, email address, phone number, or indirect identifiers that can reasonably be used to identify an individual. It is important to understand that Personal Information within Trustyy extends beyond the traditional scope and includes data related to all individuals within a user’s ‘Family Group’.

A ‘Family Group’ within Trustyy is a unique concept. It refers to the network of individuals that a user adds to their designated family group within the app. This group is not confined to just legal or biological family members. It can encompass a wider circle, including non-registered individuals who are part of the user’s extended familial or social network. This inclusive definition acknowledges the diverse nature of modern family structures and social relationships.

Accordingly, our Privacy Policy covers the Personal Information of every member of a Family Group. This approach allows us to provide a comprehensive privacy framework that respects and protects the information of all individuals involved in our Services, whether they are active users or part of a user’s extended network within Trustyy.

Information Collection by Trustyy

User-Provided Information

When you engage with our Services, you provide us with various types of information. This includes but is not limited to:

Automatically Collected Information

As you interact with our Services, we automatically collect certain types of information through digital tools. This includes:

Information Collected by Coaches and Employees

During your participation in our education and coaching services, our coaches and employees may collect additional information. This can include:

It’s our commitment to handle all the information we collect with the utmost respect for your privacy. We use this data to enhance your experience with Trustyy, ensure the effectiveness of our Services, and maintain the highest standards of service delivery.

Utilization of Collected Information

At Trustyy, the information we collect serves multiple essential purposes, all aimed at enhancing your experience and the overall quality of our services. Here’s how we use this information:

Personalization and Service Delivery

Cross-Selling and Marketing

Service Improvement

Aggregation of Anonymized for Reports and Marketing

Information Sharing Practices

Trustyy is committed to maintaining the confidentiality and integrity of your personal information. Our policy on sharing information is guided by respect for your privacy and the necessity to provide a high-quality service experience. Here’s an outline of our information-sharing practices:

Limited Sharing

User Consent

Collaboration in Family Groups

Regulatory Compliance and Lawful Requests

Disclosure for Safety and Other Legal Reasons

Affiliate Referrals and Commission Reporting

In Connection With Business Transactions

Information Retention Policy

Retention During Service Use

Retention for Remarketing

Family Group Data Management

Retention of Individual Family Member Data

Retention Post Uninstallation

Data in Education and Coaching Services

This section of our Privacy Policy outlines how we handle the retention and management of user data, balancing our operational needs with the rights and preferences of our users. We are committed to ensuring transparency in our data retention practices, allowing users to make informed decisions about their engagement with Trustyy.

Age Restrictions

The administration, configuration, and management of Trustyy’s services are primarily intended for adult users. In this context, we define minors as individuals under the age of 18 or as determined by applicable law. Trustyy does not knowingly collect personal data from minors in relation to the creation, administration, or management of our services, nor do we allow minors under the age of 13 to use our services without an invitation from their parent or legal guardian.

Should Trustyy inadvertently collect personal data from a minor without the requisite consent, we reserve the right to delete such data without notice. In certain countries, parental consent might be required for processing the personal data of children under 16. Accordingly, those under 16 are prohibited from using the services without consent or authorization from their parent or legal guardian. If you suspect that a minor has provided personal information to Trustyy without appropriate parental or guardian consent, please contact us immediately at privacy@trustyy.com.

Your Rights Regarding Your Personal Data

As a user of Trustyy, depending on your country of residence, you have specific legal rights concerning the personal data we hold about you. These rights are subject to various exceptions and limitations as per applicable law. Your rights may include the ability to:

  1. Access Your Data: Request access to and receive a copy of your personal data that we have collected in the past 12 months.
  1. Update or Correct Data: Amend your personal data if it changes or if you believe any information we hold about you is inaccurate or outdated.
  1. Email Marketing Opt-Out: Unsubscribe from our email list by clicking the unsubscribe link at the bottom of our marketing emails.
  1. SMS Marketing Opt-Out: You can reply with ‘Stop’ to any of our SMS messages to unsubscribe from SMS marketing communications.
  1. Opt-Out of Tailored Advertising: For tailored advertising using third-party cookies, visit http://optout.aboutads.info for an industry-wide opt-out. Additionally, you may reject or delete cookies through your browser settings.
  1. Request Deletion of Data: Ask us to delete or erase your personal data following the instructions earlier in this agreement.
  2. Lodge a Complaint: Lodge a complaint with a data protection authority regarding our handling of your personal data.

Please be aware that your rights and choices vary depending on your location, and some information may be exempt from certain requests under applicable laws.

Privacy Policy Updates

We revise this policy from time to time. Review it occasionally so that you keep up-to-date on our most current practices. We will put the ‘Last Updated’ date at the top of each policy. If you disagree with such an update to this policy, you may cancel services by deleting your data, uninstalling the app, or cancelling other services in writing. If you do not cancel your account before the date the update becomes effective, your continued use of our services will be subject to the updated Privacy Policy.

Contact Us

Trustyy takes your privacy seriously and we welcome feedback from our users about our privacy practices. If you have any questions or complaints about our privacy practices, you can contact us at privacy@trustyy.com

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Mike Christian

Back-End Developer & DevOps​

Mike is one of those brilliant, self-taught, back end developers that you always hear about. As a youth he could trust that “My mother would love me no matter what . . .” When he isn’t cranking out new code, Mike keeps up on the newest technologies and every Tuesday and Thursday nights he trains SpeedSoft with his team.

Rafael Pampoch

Web Developer

Rafael has his degree in Marketing and Advertising and years of experience with our dev team. As a teen he could trust that “The most important thing in life is love, and the most valuable things are our family and friends.” When he isn’t working on making the website and mobile versions of Trustyy seamless and functional, he unwinds by exploring nature. His favorite activities are climbing mountains, camping, going to the beach, swimming, playing the harmonica and always learning new things.

Afton Wilde


Afton’s experience is in marketing and bookkeeping.  As a teen she could trust that with her parents “Feeding the horses and milking the cow each day before school–not after–was a must.”  When she isn’t busy with keeping Trustyy’s lights on, you’ll usually find her baking up a new treat or working on a sewing project.

Nicoli Cristini

Marketing Assistant

Nicoli has a degree in Multimedia Production.  She has worked with our team of developers for three years.  She learned to trust her own parents when they taught her “Things won’t come easy and that working hard will bring me great blessings!”  When she isn’t putting together beautiful marketing pieces for the Trustyy App she likes to take pictures, play the guitar, piano, and drums, and meet up with her family to laugh over the silly things they did as kids.

Adriano Rodrigues

Mobile Developer

Adriano is certified in Analysis and Systems Development.  In his family he could trust the fact that “One difficult experience teaches me that failure is not the end, but rather an opportunity for growth and learning.”  When he is away from his work in making sure the Trustyy App buttons and bells and whistles are working properly, he likes to go to the gym, to the beach to surf, on walks with his dog, or go out with his girlfriend.

Lucas Baumgart

Product Designer

Lucas’s work experience is in User Experience, Interface Design and Product Management. As a teen he could trust that “In my home honesty was highly valued and lying was not tolerated.”  When he isn’t at work making sure the Trustyy App is easy on the eyes, Lucas likes hiking, gaming, going out for dinner, and spending time with family.

Cadu Olivera

Front End Developer

Cadu has his education in Analysis and System Development.  While growing up he could always trust that “My parents would be there to support from playing soccer at the park to learning to ride a bike.”   When he isn’t making sure things are easily navigated for our Trustyy App users, he likes to play beach soccer and enjoy music of any type, but specifically rock, country, R&B, and pop.

Mike Curi

Back End Developer

Mike is one of those brilliant, self-taught, back-end developers that you always hear about. As a youth he could trust that “My mother would love me no matter what.” When he isn’t cranking out new code, Mike keeps up on the newest technologies and every Tuesday and Thursday nights he trains SpeedSoft with his team. 

Roxanne Thayne

Co-Founder/Chief Marketing Officer

Roxanne received her bachelor’s degree in history and secondary education.  She has worked in publishing and marketing for the past 14 years.  In her family Roxanne says she could trust that “Her grammar and posture would be consistently corrected, to help her to become a lady.”  When she isn’t busy writing and beautifying things for the Trustyy App, you can find her reading biographies, practicing yoga, or gathering the family to talk business, celebrate wins or just plain hang out.

Sidney Rodrigues

Co-Founder/Chief Technology Officer

Sidney has a bachelor’s degree in Web Development and has worked in technology for 16 years, building apps for the last 10 years. Growing up he could trust that “It was always expected that I would fix anything related to technology.”  When he isn’t managing the development of the Trustyy App, you will find him spending time with his wife and kids. He loves to make Brazillian BBQ with his family.

Jim Lee

Co-Founder/Chief Product Officer

Jim has a degree in Design and over 25 years of experience creating SaaS products and managing talented product and development teams.  In his years at home as the oldest of five he could trust that “Each child got a weekly ‘night-up’ where we got to stay up late with a parent and do anything we wanted with them.”  When he isn’t looking 10 miles down the road for what will come next on the Trustyy App, you will find Jim canyoneering, doing photography, watercolor painting, or keeping up on the latest gadgets and technologies.

Eric Turner

Co-Founder/Chief Operations Officer

Eric earned his degree in Communications, Public Relations and Advertising, then added on an MBA.  He says he could trust that “His parents were honest people who kept their commitments–especially to their kids.”  When Eric isn’t keeping everyone at Trustyy on task, he is an outdoor enthusiast, year around, rain or shine, cold or hot, with biking in the summer and skiing in the winter.

Tim Thayne

Founder | Chief Executive Officer

Tim earned masters and doctoral degrees in Marriage and Family Therapy, and has 30 years of experience working with families.  While growing up Tim says he could trust that “My mother would love me no matter what, and that my dad would require that I respect my mother.”  When he isn’t busy guiding the vision for the Trustyy App, you can find Tim working around the house and yard, taking care of his sheep, dogs and horses, or enjoying a game of Corn Hole with the family.